Redesign of the Bic Kids platform

BIC Kids is the range dedicated to children from the famous brand BIC, specializing in school supplies and writing instruments. Designed to support budding young artists, BIC Kids products combine quality, safety, and practicality. From colored pencils to washable markers, as well as pens and drawing accessories, each product is designed to stimulate children's imagination while offering them an easy and comfortable grip. BIC Kids ensures reliable materials for colorful, fun, and limitless creations.

Multi-site platform with 4 sites: eu.bic.com, investors.bic.com, packaging.bic.com and corporate.bic.com - a single Back Office - 27 countries

The Brief

The client entrusted us with the complete redesign of the BIC Kids website, with the objective of creating two distinct sections, or “corners,” dedicated respectively to families and teachers, thereby integrating two sites into one. This redesign was driven by the introduction of a new brand identity for BIC Kids, which needed to be reflected throughout the entire website. In addition to this redesign, our agency also developed the creative themes and activities featured on these sites. We successfully executed this project by adapting the new design and functionalities into nine languages, catering to the needs of a diverse international audience.

STRAPI V4 & NUXT.JS
2 SITES EN 1
9 LANGUES

Two sections on a site available in 9 languages, making a total of 18 sites managed from a single Back Office.

Thanks to Strapi V4, we were able to create the equivalent of 18 distinct sites, all managed from a single, centralized Back Office, providing an efficient administration solution. This technology also allows for the integration of translations with just a few clicks, leveraging artificial intelligence and the Deepl Pro API. This greatly simplifies the management of multilingual content, ensuring quick and accurate translations for each version of the site.